The “Anti-Colic” Battlefield
Hover logic can be extended if needed.
Pain Points & Solutions
Colic & Gas Panic
“Baby screams. Parents spiral. Is it the bottle?”
Strategy: Collapsing Liner System
The 3-Prong Strategy
Playtex Baby Main
Humor, memes & not boring.
- Sleep deprivation memes
- Competitor satire
- Relatable parent humor
Technical Specs
- Collapsing liner bottle system
- LDPE liner (BPA-free)
- Medical-grade silicone nipple
Consumer Psychology
Parents don’t buy bottles. They buy peace, certainty, and fewer mistakes.